Factors Affecting Behavioural Intention to Use Mobile Health Applications among Obese People in Malaysia

Obesity is a significant public health issue as it seems to be the cause for high blood pressure, diabetes and other problems. The human body cannot function efficiently if has mass index score. According National Health Morbidity Survey (NHMS), people with BMI score of ≥ 25 are being categorized obese. One way control obesity rely on help technology such as mobile applications. In literature, there lack in research addressing obese people’s intention using Recognising critical role their behavioural intention use applications, this investigates factors affecting Adapting Consumer Acceptance Technology (CAT) model by Kulviwat et al. (2007) Belief Model (HBM) developed Glanz al. (2008), examines of perceived cognition, affection, threat, compatibility, accessibility attitude towards use apps. To test proposed framework, data were collected quota sampling, while questionnaires distributed 500 top 5 percent the states population Malaysia, namely Malacca, Federal Territory Putrajaya, Negeri Sembilan, Kedah Perlis. Data collected analysed Partial Least Square (PLS) software. The results show that relationship between cognition affection towards behavioural partially significant, been found perceived compatibility use. Besides, cognition support attitude. On hand threat, fully Finally, demonstrate mediates while effect Findings provided empirical evidence collective mobile applications well independent accessibility. findings suggested encourage individual related takeholders should continually improve user perception healthÂ